- Your Brand: Why Storytelling Should be the Foundation of Your Growth Strategy
Our brains are wired to think in stories.
Good grief, not another piece about blogs. If blogs are such great marketing tools, why aren’t bloggers driving around in Lamborghinis and drinking Dom Perignon like it was water?
Good question, and one that deserves a thorough answer.
Blogs are quite possibly the most ineffective marketing tool there is to grow your business online. Hear us out. We’ve got something to clarify so please read ... Read more
- Why You’re Better Off Outsourcing Content Creation
Four arguments for outsourcing your content
Okay, we realize this is kind of like asking a car salesman why you should buy a new car, so, let’s nip that association in the bud. Number two on Entrepreneur magazine’s list of five things you’re better off outsourcing is “writing and social media.” We promise we didn’t pay them to write that, but we couldn’t agree with them more, and here are four reasons why.
1. Writers love to write
Everybody ... Read more
- Why Fake News is All the Rage
Failure to Fact Check Can Sink Your Ship
Wanna bring a sneer to someone’s face: mention the media, journalism, or reporters. It’s not just their sensationalist if it bleeds it leads mentality. Their quest to be first over factual has left most of us unable to trust anything they write or say. Not to mention the damage done by formerly respected journalists like Brian Williams who seem to find fiction to be more newsworthy than reality. But, those “big” guys have the advantage ... Read more
- 3 Strategies for Successful Social Media Marketing
Social media has become widely used for content marketers because it gives us the opportunity to speak with our consumers one-on-one and reach our audience directly. While most of us use social media, only a small portion of marketers feel that their social media efforts are successful. Continue reading to uncover the 3 strategies for successful social media marketing and how you can enhance your use of these platforms.
1. Choose your networks
Before you can begin to create content for social media, you must first decide which social media platforms you are going ... Read more
- 8 Important Reminders For Your Content Marketing Strategy
Every so often, we get wrapped up in meetings and deadlines that we forget the foundation of what we’re doing. Sometimes it pays to keep in mind what you’ve learned along the way in regards to creating great content that will engage your audience. Continue reading to uncover the 8 important reminders for your content marketing strategy and get back to basics.
1. Focus on the needs of your customer
The first rule in content marketing is to always focus on your customer and how you can solve his/her problems. Being able to help ... Read more
- 5 Tips to Improve Your Content Promotion
To have a successful content marketing strategy, it takes more than just producing great content. For a content marketing strategy to generate leads, a content marketer needs to promote their content as well. It is in this phase that marketers may struggle and not know where to start. If you feel like you’re in this stage, continue reading to uncover the 5 tips to improve your content promotion.
1. Research, research, research
One of the most used and successful content promotion tactics is sending out emails. The ... Read more
- 4 Ways to Create Compelling Visual Content
Visual content is a huge player in the content marketing space – no longer will simple text suffice to catch the attention of your audience. Readers now want to imagine themselves hiking the Appalachian trail or stuffing their faces with a burrito because the visual content they are viewing is so mesmerizing. If you’re not sure where to start in creating visuals, keep reading to discover the 4 ways to create compelling visual content.
1. Make it interactive
Sure, viewing a beautifully-pixelated picture can catch someone’s eye, ... Read more
- How to Succeed in Marketing in 2016
As the first month of this new year comes to a close, marketers are beginning to examine what strategies they should employ in 2016 in order to be successful. While many parts of marketing strategies are essential from year to year, there are still aspects of the industry that are constantly changing. Keep reading to discover how your marketing strategy can succeed in 2016.
1. Data is everything
Data, when used correctly, can be extremely insightful into solving some of your major business problems. In regards to ... Read more
- How to Start With Your Audience – Not Product – First
When launching a business, most entrepreneurs initially focus solely on their product and getting it out to their buyers. While profitable in the beginning, this isn’t the only way you can go about launching a business. Rather than giving your attention to your product, you can instead start with your audience and build a relationship with them first.
1. Choose an audience
The first obvious step in this process is to choose an audience to target. Be methodical in this decision– don’t just throw darts and expect to hit something. Pick an audience ... Read more
- 3 Characteristics of Successful Content
The essence of content marketing is to create personal and long-lasting relationships with your target audience. By providing your audience with knowledge, entertainment, etc., they begin to see you as a thought leader in your industry, entrusting you for their main source of industry content. This is the success that content marketers hope to achieve but sometimes they have some trouble getting there. Read below to discover the 3 characteristics of and how to create successful content.
1. It’s Unique to Each Business
Each business and company is different – they each have ... Read more